It’s been revealed by Google spam fighter Matt Cutts that Google has just updated a lot of Webmaster documentation that was previously confusing or out of date.

The updates relate to the following topics:

• Robots.txt documentation
• User feedback
• IP delivery/geolocation/cloaking
• Nofollow documentation
• Better definition of doorway pages
• Quality guidelines update - “Primarily for users”

See Matt’s post for the full explanation and links to the new updates.

I got into search engine optimization back in 1998. It sure has changed a lot since then. Back in the day you could use invisible text, load keywords to the point of overflowing and fill META tags with anything even close to what you had on your page. And you could do well on Google, Yahoo, Alta Vista; all the biggies. Not anymore.

Today SEO is about a 75% / 25% split between links and content, with inbound links being the most important thing. Especially on Google. When all is said and done, you can get to the top of Google in just two simple steps. Seriously. I’ve done it hundreds of times and it’s easier than you’d imagine.

Step 1: Develop Great Content

Writing great SEO content is a snap if you follow this simple 5 step formula…

1.) Write naturally as if speaking with a friend. Record yourself actually speaking to a friend about the topic of your Web page and it will all come together automatically.

The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first. This creates an upward spiral which if you can get on the right side of with relevant ad copy from the beginning, you’ll end up paying less per click, and getting more clicks on your ad for the same daily budget.

Click Thru Rate is one of the determining factors to quality score, and hence the success of your campaign. As you can tell by now, writing the best and most relevant ad copy to achieve such high clicks is key. The most important part of writing a good Google Adwords ad is the headline.

The most important part of your Google Adwords ad copy is the headline. A poor headline can make or break an adwords campaign and leave you way out of pocket. Five times as many people read the headline than they do the description lines and display URL, so unless your headline captures the browser, your adwords ad won’t get clicked on.

Article marketing continues to be a proven method for generating traffic to our websites and developing good search placement, even after all of these years. I have been reading articles online since 1995, and I continue to read a few dozen articles per week on subjects that are dear to my heart.

Some Claim That Article Marketing Does Not Work

Now and again, I will read a thread in a forum somewhere where somebody claims that article marketing does not work.

Some article-marketing critics will admit that they have only distributed only one or two articles. Well yeah, I can see why article marketing did not work for them - because they did not work at making article marketing profitable for them.

Article marketing is like any other method of advertising. If you don’t make a real investment in it, then you cannot reap great rewards from it.

The Marketing Rule Of Seven

What is Digg?

Digg ( http://www.digg.com ) is a news-oriented, or “social news” website, where the majority of its content is submitted by its users. Digg’s users also rate the site’s content, determining what’s important enough to go on the front page, and what should be removed. After signing up for a free account, Digg’s users can submit, review, vote on, and comment on news stories and other content they find on the Internet.

The idea is that instead of searching the web for useful content, people can just make one stop at Digg and see the latest current events, feature stories, videos, podcasts, and other content ‘ selected and rated by users instead of by an editor.

Digg is an important tool in building your online presence.